GIFT HEALTH, GIFT WEALTH
AUTO A BIT, CAN?
GIFT HEALTH, GIFT WEALTH
For Chinese New Year 2022, Walch wanted a campaign video to celebrate
the festive occasion by encouraging the act of gifting. With the campaign title
(Gift Health Gift Wealth) in mind, we created a campaign
that would help spread the joy of gifting with a localised twist.
I VERY AUTO ONE
GIFT HEALTH, GIFT WEALTH
To create a campaign with their ‘Automatic’ product, we adopted a local lingo
that is known to every Singaporean, “Be More Auto, Can?.” With the idea of being more ‘auto’,
we created 3 different comedic videos showcasing different scenarios
in which one should be more ‘auto’.
LETS ALL STAY HEALTHY
By playing with a lingo that is widely known to Singaporeans,
we are able to create content that are both humorous and relatable
to our audience.
