A CLASS OF ITS OWN
UNPARALLELED SPEED AND PRECISION
Sony’s latest technology achieves impressive corner-to-corner
resolution right down to F1.2 with exquisite bokeh and fast, precise and quiet AF..
EXCEPTIONAL EXPRESSION FROM A COMPACT PRIME LENS.
MEET THE FE 50MM F1.2 GM
Superb resolution right down to F1.2 with exquisite bokeh and fast AF, that empower creators unlimited creativity. We
created a series of key visuals and short video content to be used across their social channels to announce and launch this
brand new cutting edge technology.
LEARN ALL ABOUT INNOVATION
We wanted consumers to learn everything about the new lens in our EDM,
understand its capabilities, see the results and its USPs before learning more at the Sony website
and eventually making their purchase at the available stores.
